This is Part 5 in a series of excerpts from my new book “Insiders Guide To Independent Film Distribution” (2nd edition, Focal Press). You can pick up a copy in paperback and kindle versions HERE. Part 1 in the series is located HERE, and Part 2 is HERE. ### Creating an initial campaign for your film has [...]
At long last, the 2nd edition of my book “Insiders Guide To Independent Film Distribution” is out. Hoorah! Yes, so much has changed since 2007 when the first edition was published, and I’m ecstatic to finally present you with this updated edition. (thanks for your patience everyone!) In celebration of the official launch, I’m posting [...]
Happy New Year everyone! This is my first blog post of 2011 and first I want to apologize it’s taken me so long between the last post of 2010 and now – but with the holidays and a little vacation, I’ve been off the blogging grid for a bit. But the good news is I’m [...]
Producer of Marketing & Distribution (PMD) Adam Daniel Mezei discusses the role of the Producer of Marketing & Distribution for independent films and why filmmakers need to consider having a PMD in this new era of independent film marketing and distribution. Details of the interview include: • What is a PMD? • Why does a [...]
Marketing and distribution expert Thomas Mai discusses one of the greatest tools in a filmmaker’s promotion arsenal: starting a movement for your film. In this interview, Thomas discusses why and how to start a movement as well as gives practical examples of filmmakers who have started movement for their films. Click here to listen: [Audio [...]
As some of you may know, I was recently *locked out* of Facebook for 7 days due to my account being compromised. What really ticked me off about this were a few things: 1. After being locked out, Facebook gave me no indication whatsoever of when or how the issue would be resolved. I tried [...]
Ever since my last blog post FIVE FACEBOOK TIPS FOR FILMMAKERS I’ve been getting a lot of questions from filmmakers on the best way to actually aggregate fans on Facebook (and on their individual websites) for the purposes of staying in contact with their audience and future customers. Remember, it’s not enough to just slap [...]
Ok, so while we’re on the subject of launching your DVD online, there’s something else you should be concerned with other than what type of campaign you are going to run, and that is whether your film’s website is actually optimized for eCommerce. What that means in plain talk is this: after you drive all [...]
Well as we’re talking about engaging potential marketing partners from the earliest stages of Production, it inevitably raises the question: What if the film is already completed? I’ve been following several self-distribution DVD launches over the last year or so and I can tell you this – the best ways to make a splash with [...]
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