Well I had a banner day yesterday on the packaging front. But I won’t start the story there – instead, I will start by telling you that for the week prior, I had been going through hell with a particular project on my slate. A project I had invested significant amounts of time and money [...]
I was watching the real estate show Selling LA on HGTV last night and as usual, there was that one pesky client who refuses to see things for how they really are. For example, the market may dictate that a one bedroom condo on the Wilshire Corridor goes for something in the $800K range, but [...]
Every day it seems I get a minimum of 6 emails from filmmakers asking me to promote their crowd funding campaign to my audience. The irony is that – my audience is other filmmakers – they’re not the target audience for your film. So how’s that going to help you with raising money? The key [...]
I got a question in the FS Forums the other day that went something like this…. “I’ve got a film with some private equity and B list talent attached, and now I would like to bring on a distributor or sales agent and ease the mind of my investors….how do I go about doing that?” Well [...]
Below is an excerpt from my new book “Insiders Guide To Independent Film Distribution” (2nd edition, Focal Press). You can pick up a copy in paperback and kindle versions HERE. What drives Distribution value? This is a question I get asked quite frequently. People want to know what they can ‘do’ to their film to [...]
At long last, the 2nd edition of my book “Insiders Guide To Independent Film Distribution” is out. Hoorah! Yes, so much has changed since 2007 when the first edition was published, and I’m ecstatic to finally present you with this updated edition. (thanks for your patience everyone!) In celebration of the official launch, I’m posting [...]
Well folks I’ve been pretty quiet here in IFB since AFM and for good reason. I’ve been hustling with follow up and trying to get actual deals signed. You see, getting ‘interest’ in your projects is one thing, but closing an actual deal is something else entirely. I’m happy to report though that since AFM [...]
Well, AFM just wrapped up and what a great market it was! For me personally I had a few extremely productive and ‘quality’ meetings (my theme this year was quality over quantity) that lead to almost all of the projects on my slate moving forward in one way or another. Good times! But you may [...]
One of the most common questions I get asked is about realistic revenue potential for a film. It seems everyone is focused on just how much their film is going to make. OK…I’m not knocking that because after all, if you are going to try and raise money for your film then you better darn well [...]
Still skeptical about attaching cast to a project without financing? Well I’m back with another case study in my ‘myth busters’ series to show you skeptics that in fact, packaging without financing is possible. (If you didn’t see Case Study #1 from last week, it’s right here). In case study #2 I introduce you to [...]
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