Success Leaves Clues

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Well I had a banner day yesterday on the packaging front. But I won’t start the story there – instead, I will start by telling you that for the week prior, I had been going through hell with a particular project on my slate. A project I had invested significant amounts of time and money [...]

Nobody Cares What You Spent On Your Film

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I was watching the real estate show Selling LA on HGTV last night and as usual, there was that one pesky client who refuses to see things for how they really are. For example, the market may dictate that a one bedroom condo on the Wilshire Corridor goes for something in the $800K range, but [...]

Looking For A Distributor While Financing Your Film? What’s In It For Them?

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I got a question in the FS Forums the other day that went something like this…. “I’ve got a film with some private equity and B list talent attached, and now I would like to bring on a distributor or sales agent and ease the mind of my investors….how do I go about doing that?” Well [...]

Micro Budget Case Study #6: We Made It To Redbox!

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We’re back with another Micro Budget Case Study! Everyone always asks “How do I get my film on to Redbox”?….and at the moment the only way to do that is to get placed there by a traditional distributor. But can you get a traditional distribution deal AND manage to get picked up by Redbox with [...]

Micro Budget Case Study #5: Incremental Budget Increases

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We’re back with Case Study #5 in our Micro Budget series. This time with filmmaker Jason Horton, who has written and/or directed 5 Micro-Budget features. In addition he has edited and/or dp’d another dozen. What you’ll notice about Jason’s work in the MIcro Budget space is that he has incrementally increased his budgets as he goes [...]

Creating A Campaign For Your Film

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This is Part 5 in a series of excerpts from my new book “Insiders Guide To Independent Film Distribution” (2nd edition, Focal Press).  You can pick up a copy in paperback and kindle versions HERE. Part 1 in the series is located HERE, and Part 2 is HERE. ### Creating an initial campaign for your film has [...]

Casting For Distribution

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This is Part 2 in a series of excerpts from my new book “Insiders Guide To Independent Film Distribution” (2nd edition, Focal Press).  You can pick up a copy in paperback and kindle versions HERE. Part 1 in the series is located HERE. ### One of the best investments you can make during pre-production of your [...]

Pre-Production & Getting A Leg Up On Distribution

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Below is an excerpt from my new book “Insiders Guide To Independent Film Distribution” (2nd edition, Focal Press).  You can pick up a copy in paperback and kindle versions HERE. What drives Distribution value? This is a question I get asked quite frequently. People want to know what they can ‘do’ to their film to [...]

What If Your Film Doesn’t Fit The Pre-Sales ‘Mold’?

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I’ve been getting some push back recently from people who are intrigued by and want to follow the $1 million blueprint for their films, but who don’t want to do the ‘work’ involved. Let me explain – the $1 Million Blueprint is a very specific formula for financing your movie that involves pre-sales….which is predicated on [...]

A Long Time Coming – The 2nd Edition My Book Is Here!

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At long last, the 2nd edition of my book “Insiders Guide To Independent Film Distribution” is out. Hoorah! Yes, so much has changed since 2007 when the first edition was published, and I’m ecstatic to finally present you with this updated edition. (thanks for your patience everyone!) In celebration of the official launch, I’m posting [...]