If you’ve ever gone out and tried to raise financing for your film, you know how important your film’s ‘package’ can be. Packaging a script for financing is a big BIG job and often takes the work of more than one person on your team (and the task is often outsourced to a consultant). The good news is that Packaging TODAY is much more creative than Packaging was even a year ago. Meaning….as independent producers you have much more latitude these days with what is actually considered to be a package…..
It used to be that you needed A-list stars and an A-list director and that’s all that anyone ever cared about when deciding whether to give your project the time of day or not. Don’t get me wrong, Cast + Director are still the most important elements of your package. BUT, nowadays, potential financiers and partners also look at other things when considering whether or not to come on board. Things like:
• How big is your target audience
• Have you clearly identified your niche and how you are going to reach them
• Ancillary opportunities
• Social Media assets (like number of Facebook and Twitter followers). These are NOT to be underestimated in today’s market!
• Committed marketing partners
• P&A + Marketing commitment
• And probably a few other things I’m forgetting!
I have a client right now who has 50% of his budget raised and is out looking for the other 50%. He doesn’t have big cast names to throw around, nor is he a big time director yet (it’s only his second feature). BUT… here’s what he DOES have:
• A very marketable concept and genre
• Killer artwork + campaign (even though he’s only in Pre-Production)
• A built-in following from an affiliated graphic novel series (ie: a rabid fan base right from the get-go)
• Marketing partners with thousands of email addresses already lined up and committed to promotion
• A Digital distribution plan and digital partners set to go
• Over 1000 Facebook and Twiter followers before he’s even shot the film
You get the idea….
So in short, PACKAGING your film is still very important in order to raise financing for your film. But the rules have changed…and what was once considered your ‘package’ has now been expanded into much more attainable bits and pieces. And don’t forget, this is all still part of your Distribution In Reverse strategy!
What are your thoughts on a film’s PACKAGE? What are some of the creative elements of YOUR package that are helping you put together the financing of your film? Leave your comments below…. Thanks!