Turning Your Luck Around @ Film Markets

A year ago, filmmaker Richard Ford had a completed film “i-Crime” which he submitted to sales agents hoping to launch at AFM®, but got no response and no representation.

He and his producing partner didn’t like taking NO for an answer, and decided to head to the market anyway, figuring they’d have better luck trying to nab a sales agent for their film in person.

What they found was that nothing can replace a face-to-face meeting (and selling as it were)! Listen to this interview I did with Richard as he describes his experience in detail. In it Richard discusses:

• the challenge with his film’s genre (or genres) that they hadn’t considered before
• their strategy prior to descending on AFM®
• how they managed to get meetings on the spot at the market
• the ‘icebreaker’ they used to help them get meetings
• the responses they got from sales agents once they started meeting them in person
• the materials they used (trailer, artwork, etc.)
• how they ended up pitching a new project from the script stage
• how their attitude changed on relationship building
• the types of deals they got offered at AFM® and post-market
• the deliverables that were necessary for the bigger deals they were offered



If you want help with getting YOUR film to the next Film Market (AFM), check out my FILM MARKET LAB PROGRAM where you can save $75 if you register before Thursday, August 5.