Comments on: Engaging Marketing Partners Early

By: David

David — Sat, 29 May 2010 03:31:05 +0000

To give a bus of something you have to have a sample of the product. I beleive is correct so in order to get followers or marketers to gain respect and interest for what you have give them a taste of the creation your are trying to give.

By: sandeep mohan

sandeep mohan — Thu, 25 Mar 2010 05:46:26 +0000

Hay Marlon,

I am also working on my first feature. Can we connect and share info on how to go about the marketing on facebook, beyond just setting up a page.

regards and look forward to hearing from you
Sandeep

By: R Stanz

R Stanz — Thu, 04 Mar 2010 16:45:33 +0000

do you have contact info to talk to you? I have some questions.

thanks a lot.

By: admin

admin — Sat, 12 Dec 2009 18:21:55 +0000

Hi there,

I think that’s a great idea about connecting directly with the audience. Can you be more specific and tell us ways you are actually getting to your audience? For example, many filmmakers put up a FB page but how do they get the fans? What have you done to connect with these folks…..maybe it has something to do with your target audience for The Artifice? (which is what by the way?)

Thanks for sharing!

Stacey

By: Marlon

Marlon — Sat, 12 Dec 2009 17:32:06 +0000

I am working on a project called The Artifice at the moment; we have taken a different approach to marketing. Instead of trying to reach marketing partners, we have aimed to connect with our audience directly. So far it’s working really well, with over 850,000 fans on Facebook we have a good base of people who we can engage with and we have not had to sacrifice any future revenue. Who knows, maybe one fan could be a marketing partner or studio executive silently waiting to see what we do next.

I think the audience really is the key. At some point the biggest studio exec is going to go home, relax, and become a regular audience member, so finding a way to reach them when their guard is down can make all the difference.

The way we are trying to do this with The Artifice is by making the film making process as enjoyable for the audience to follow as the film itself. In January 2010 we are releasing something that makes this possible, but I will not talk about it here.

Paramount seems to be the first major ready to embrace micro budget film makers since the success of Paranormal Activity, but the rest of the industry needs to be as brave, eccentric and adaptable as the characters they bring to life, if film is to reach the potential that our new technology allows.